jeudi 8 octobre 2015

Spending On Alcohol Growing At Restaurants

By Cornelius Nunev


Restaurants and bars charge a markup on alcoholic beverages, but people have been spending more to them there than in stores. However, it has every little thing to do with higher prices, rather than consumption.

Prices slowly increasing

When looking at changes in the 30-year period from 1982 to today, NPR found that Americans are starting to spend more on alcohol in bars and restaurants, according to the "What America Spends On" series.

In 1982, the Cold War still existed, spandex was in vogue and yuppies were driving BMWs. Americans were also aware of the mark up on beer, wine and spirits in restaurants and bars, as only 24 percent of alcohol spending was in those locations and 76 percent was spent in stores.

Today, spandex is seldom seen and yuppies still drive BMWs. However, we are spending more in restaurants and bars, as 40 percent of alcohol spending takes place in those places, compared to 60 percent in shops. However, much of it is to do with a 79 percent increase in bar and restaurant prices; store costs dropped 39 percent. If anything, that suggests more volume is purchased in stores.

More wine spending

in 1982, only 16.2 percent of alcohol costs were for wine while 48.9 percent was on beer and 34.6 percent was on wine. That has changed a lot in 2012 when wine spending has increased to 39.7 percent. Spending on spirits decreased to 12.6 percent. That was the biggest change seen in the country.

The San Francisco Chronicle explained that there were 329.7 million cases of wine shipped in 2011, which was a milestone in the States. In fact, it was the first time that the country beat France's 320.6 million cases. America is certainly more successful in wine than anything else right now.

In the United States, Millennials are actually drinking more than the previous generation and have more costly tastes. That is why the American wine industry saw large increases in 2010 to become a $30 billion industry. Of the 241.8 million cases sent out from wineries that year, 61 percent came from California, making it the very best state for wine.

Always picking beer

From 1982 to 2012, the amount of beer that individuals drank did not change at all. In fact, it was 47.7 percent of sales in 2012, according to NPR. People are drinking less overall though because beer production has dropped, according to BusinessInsider, from 203 million gallons produced in 1990 to 182 million in 2011.

From 2010 to 2011, there was an 11 percent increase in craft breweries. These breweries are becoming much more well-liked than regular beer companies right now. In fact, in 2011, there were almost 11.5 million barrels produced making $8.7 billion in revenue. That is a 5.7 percent share of the industry. In 2011, there were 1,989 craft breweries with 250 new breweries opening and 37 closing soon.




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